While Kuwo focuses on users in small cities, QQ Music skews in people who are interested in mainstream pop music. Meantime, the standalone Kuwo Changting app offers various on-demand audio content, including radio programs, podcasts, talk shows, and audiobooks.

Kuwo is the third-largest music streaming app (125 million MAU) in China, based on data from international market researcher Statista. However, Tencent Music Entertainment's QQ music touches 238.78 million active users every month, almost tripled Netease's number (82.44 million).Īccording to a source close to the company, this move is another key emphasis on the ' long-form audio strategy' of the Chinese tech behemoth's music company following its Kuwo Changting app's launch this April. It is not the first mainstream Chinese music app that introduced the podcasts function - Netease Cloud Music has already done it two weeks ago. Source suggests that today a beta version of QQ Music, Tencent's Spotify equivalent, will highlight a podcasts section onto the popular music app's home page. One of China's dominant music apps is tapping into podcasts.

Tencent's QQ Music to Welcome Podcasts - PingWest English 中文Ĭhina's podcast market is getting one more step closer towards mainstream.

Qq music player