It is part of your App Store Optimization strategy. If you wonder why you might want to have an app store video (whether an iPhone App Preview or a Google Play Store video), the answer is that these videos (done well) can help you increase your conversion rate and get more downloads. This is especially true for iPhone App Previews (videos on the iOS App Store) because of Apple’s guidelines that state that the videos should be mostly based on captured footage. Because it’s a great way to give a sense to what your app is all about to the person watching the video! So this is something our agency does on a daily basis. In a lot of the app store videos and mobile video ads we create, we show the actual app. There are multiple uses to recording your iPhone or iPad screen.Īt apptamin we produce app trailers and game trailers.

Because video is being used more and more to present an app, Apple and other companies have made it much simpler for us.īefore we take a look at your options, let’s talk about why you might want to capture footage from your app or game.

The most known option at the time to record a video of what was on your iOS device’s screen was to use the simulator on your Mac. Since 2012, things have changed quite a lot when it comes to recording your iPhone or iPad screens.

How do you screen record on ipad